Label Story & Origins
From Lovers Lane & Claudia to out-the-trunk sales, the memoir Watch Yoself, and the early underground era of Tha Code and Hard Roc Café.
Akron, Ohio • Independent Label
NEVA RECORDS
Home of Mr. Nevasaeno, Beats by Neva, and Nevasaeno Entertainment.
Label at a Glance
NEVA Records is built in eras – underground tapes, life albums, collab projects, concept runs, and a new wave of artists. Start where it makes sense for you.
Music Catalog
Legacy albums, the “Tha” trilogy, Loyalty & Trust, 07’YN Neva, and collab projects like Game Xchange.
Artists & Family
The core NEVA roster: Mr. Nevasaeno, Quay DaDoll, and the duo Neva & S.I.D, plus collaborators who shaped the sound.
Clothing & Merch
Shirts, flat-bill hats, and “Watch Yoself” pieces that carry the story into everyday life. Visual mockups are live; products are marked as coming soon.
Watch Yoself: The Story That Ties It All Together
One life story told across a memoir, records, and clothing. From Lovers Lane & Claudia in Akron to NEVA Records and Nevasaeno Entertainment.
The Watch Yoself era is more than a single album – it’s the thread that runs through the label, the podcast, and the merch.
The memoir, the music, and the “Watch Yoself” pieces all live in the same universe.
Featured Releases
A quick jump into the core NEVA sound – life albums, collab runs, and legacy records.
Tha Truth
A cornerstone NEVA project – heavy stories, grown talk, and a fully-realized sound.
Loyalty & Trust
Loyalty talk, grown energy, and feature verses that connect the streets to the story.
Game Xchange
A collab run that blends Mr. Nevasaeno’s life writing with street game and modern production.
Stay Plugged In
New drops, “Unscripted Minds” episodes, and merch previews hit NEVA Records first.
Follow, save, and share the catalog so the story keeps traveling – from Akron to everywhere else.