Watch Yoself
The life story in book form – the same world that fuels the music, the podcast, and the clothing line.
Founder • Writer • Producer • CEO
Mr. Nevasaeno
The mind behind NEVA Records, Nevasaeno Entertainment, Beats by Neva, and the Watch Yoself universe – not just an artist on the roster, but the brand, the pen, and the producer tying it all together.
Akron, Ohio
Watch Yoself Memoir
Beats by Neva
Nevasaeno Entertainment
Neva in Motion
The story shows up in more than paragraphs – it lives in albums, books, podcasts, and pieces you can wear.
07YN Neva
A time-capsule run – taking it back to that 07 energy while keeping the same pen and perspective.
Claudia
Records rooted in the early days – the corners, houses, and memories that started the whole story.
Loyalty & Trust
Loyalty talk and grown energy – a record built around who really stands next to you when it matters.
At a Glance
Neva is the anchor of the whole operation – artist, executive, storyteller, and architect of the NEVA sound. From Lovers Lane & Claudia in Akron to a full label and brand, everything runs through his lived experience and ear.
The stories show up as albums, books, podcasts, and clothing – all talking to each other so the timeline makes sense whether you’re reading, listening, or wearing it.
What He Brings
- Long-form storyteller – memoir, skits, and concept runs.
- Hands-on producer – arranging, coaching, and shaping the final records.
- Executive vision – eras, rollouts, and how each project fits the bigger story.
- On-mic presence – grown talk, life bars, and real situations over trend chasing.
Roles in the NEVA Ecosystem
One name, four lanes – all feeding the same story.
The Artist
Mr. Nevasaeno on the mic – albums, features, and records that carry real life, not just punchlines. From the Tha trilogy to Watch Yoself era records, he’s the voice that ties the catalog together.
The Writer
Memoir chapters, hooks, verses, and concepts. The same pen that built Watch Yoself shows up in skits, intros, and the way projects are structured like seasons instead of random drops.
The Producer & Curator
Beats by Neva, tracklisting, and executive production – pulling the right sounds from different eras, lining up features, and making sure every record still feels like NEVA.
The CEO
Building NEVA Records and Nevasaeno Entertainment as a home for stories, not just singles – a place where artists like Quay DaDoll and S.I.D. can build eras instead of one-off songs.
Era by Era
Nothing about this is overnight. Every era adds a new layer to the brand.
Lovers Lane & Claudia
Watching everything move from the porch – learning survival, hustle, and people long before there was a logo.
Tha Code & Hard Roc Café
Early underground runs and hand-to-hand sales that proved the story could move units in the real world.
Tha Trilogy & Life Albums
Albums built like chapters – showing different seasons of life instead of just chasing whatever sound is hot.
Watch Yoself
Turning the life story into both a memoir and a music era – connecting the book, the records, and visuals.
NEVA Records & Nevasaeno Entertainment
The label, the podcast, the clothing, and the site you’re on right now – one universe where all the pieces live.
Selected Work & Projects
A few of the projects and platforms Neva’s fingerprints are on.
Game Xchange
A collab run that blends Neva’s life writing and game talk with modern production and features.
Unscripted Minds
The podcast lane – conversations, storytelling, and behind-the-scenes talk that sits next to the music.
Neva Clothing
Pieces built around the story – Watch Yoself, Akron roots, and NEVA Records visuals carried into everyday wear.
Beyond the Mic
The work doesn’t stop when the verse is done. Neva is building systems – clean websites, rollout plans, artist development, and catalog organization so the next moves are bigger than the last ones.
The goal is simple: turn a life story into something that can feed mouths, open doors, and help other artists tell the truth without having to hand everything over to somebody else’s machine.
Work With Neva
For beats, writing, executive production, features, or brand work, everything routes through NEVA Records and Nevasaeno Entertainment.
Serious inquiries only – if it doesn’t respect time, family, and the story, it’s not a fit.
Booking & business contact →