Beats by Neva Capsule
Hoodie, crewneck, and flat-bill hat built around the Beats by Neva logo. Perfect for producers, artists, and anyone tapped in with the sound.
Merch
NEVA clothing & brand pieces.
Visual mockups of shirts, shoes, and full fits that tie directly into the music and memoir. Early ideas stay marked as “Coming Soon”, and live pieces now link out to the official Neva Clothing Shopify store below.
Preview Drops
NEVA Records Tee
Clean front graphic with the NEVA Records name. A day-one supporter shirt for shows, studio nights, or everyday wear.
Watch Yoself – The Book
A powerful memoir by DeMarkis Nolen (Neva) telling the real story behind the music, the struggle, and the message “Watch Yoself”.
NEVA Flat-Bill Hat
Hat concept built around the same energy as the album covers – something that feels like NEVA on sight, paired here with the Watch Yoself 95 jersey look.
Quay DaDoll Tee
Starting point for Quay’s own merch line under NEVA. When photos and final designs are ready, this card flips into her full product section.
Shop Neva Clothing
Tap any item below to shop via the official Neva Clothing store on Shopify. More colors and sizes may be available once you land on the product page.
Neva 4s “Black Ice”
Custom Neva Records sneakers with cracked-leather detailing, grayscale color blocking, and a subtle skyline hit on the heel. Built like a classic, styled for studio nights and stage lights.
Quay DaDoll Jogger Set
Skin-tight two-piece jogger set in pink and teal with metallic hits. Quay DaDoll branding across the chest with NEVA Clothing underneath — performance stretch with a bold, runway-ready fit.
Neva Script Hoodie (Royal)
Heavyweight royal blue hoodie with raised chrome-style Neva script and clean “Clothing” tag underneath. Everyday piece for fall, winter, and late-night session runs.
Neva Clothing Joggers (Black)
Tapered black joggers with NEVA Clothing wrapped around the waistband. Minimal front, clean side pockets, and enough flex to move from streetwear to studio fit.
Hard Roc Cafe – CD
Physical CD copy of Hard Roc Cafe’ from Mr. Nevasaeno. Classic cover art, wrapped jewel case, and that real-disc nostalgia for collectors and day-one supporters.
Hard Roc Cafe Cover Tee
Full-chest print of the Hard Roc Cafe’ artwork on a black tee. Street-photo energy with classic album styling — throwback to the early grind and Cadillac days.
Quay DaDoll “Bubble Gum” Air Max
Pink-on-pink Air Max style runner with a rose-gold swoosh, Quay DaDoll script, and subtle NEVA Clothing hit on the mudguard. Built for all-day wear with full-color personality.